SIFE (Students in Free Enterprise) join 2010 Let’s Can Hunger Challenge

Kesha Williams
March 01, 2010

The Let’s Can Hunger Challenge, sponsored by Campbell Soup Company, is a competition that provides SIFE teams with the opportunity to participate in a series of objectives including Urgent Hunger Relief, Lasting Hunger Relief and Hunger Awareness. These objectives specifically include:

• A team’s ability to organize and implement successful food drives in their local community.
• A demonstrated effort for the SIFE team to assist individuals and families in breaking the cycle of hunger.
• A plan that demonstrates an integrated marketing campaign to raise awareness about the issue of hunger in a team’s community and/or country.

&quotConsidering the World Health Organization’s estimate that nearly 1 billion people don’t know where their next meal will come from, we thought we would take this challenge&quot said John McLamb Jr., a&ampnbspjunior from Greensboro, N.C.&ampnbsp &quotIt’s more important now than ever to lend a helping hand to our neighbors and to help break the cycle of hunger.&quot

To donate, drop off a canned good or non perishable food in the collection box stationed in the lobby of Williams Hall near the entrance of the Walter R. Davis School of Business and Economics. The food will be donated to the Food Bank of the Albemarle by late March.

Entries submitted for the Let’s Can Hunger Challenge will be evaluated by a panel featuring representatives from Campbell Soup Company. The overall competition winning team will be featured in a special Campbell print advertisement in addition to participating in a strategic planning session with a Campbell’s executive to address strategies for assisting victims in the cycle of hunger.

Each of the top three overall winning teams will receive a cash prize to help fund future SIFE projects, in the amount of:

• First Place: $3,000
• Second Place: $2,500
• Third Place: $2,250

&quotEmpowering SIFE students to join our efforts in the fight against hunger will create an important dialogue around this issue in communities across the world, and make a difference,&quot said Denise Morrison, President-North America Soup, Sauces and Beverages.

&ampnbsp&quotWe are very impressed with the outpouring of ideas and activities that came out of the USA Let’s Can Hunger Challenge during the first year of this program, and look forward to teams raising awareness and providing hunger relief in their communities as the program expands internationally.&quot

Founded in 1975, SIFE is a unique organization that’s connects the business world with higher academia. SIFE encourages the personal and professional development to new business leaders, the creation and exchange of new research and business practices, teaching others how to succeed, and a high level of communication between all parties. SIFE’s vision is helping people achieve their dreams through free enterprise education and providing students the best opportunity to make a difference by developing leadership through teamwork and teaching others the principles of free enterprise.

Elizabeth City State University chapter of SIFE is a hard working non-profit organization in the Walter Davis School of Business and Economics.&ampnbsp The SIFE mission is, &quotto bring together the top leaders of today and tomorrow to create a better, more sustainable world through the power of business.&quot

For more information about the Let’s Can Hunger Challenge, visit

www.letscanhunger.com, www.sife.org. or www.ecsu.edu.

About Students in Free Enterprise

SIFE is an international non-profit organization that works with leaders in business and higher education to mobilize university students to make a difference in their communities while developing the skills to become socially responsible business leaders. SIFE teams are active on more than 1,300 campuses of academic institutions in 41 countries. For more information, visit www.sife.org.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality foods and simple meals, including soup, baked snacks, and vegetable-based beverages. Founded in 1869, the company has a portfolio of market-leading brands, including &quotCampbell’s,&quot &quotPepperidge Farm,&quot &quotArnott’s,&quot and &quotV8.&quot For more information on the company, visit Campbell’s website:

www.campbellsoupcompany.com.

For more information, contact: John McLamb Jr., 336-327-2315 sifeecsu@gmail.com. Dr. Ngozi Oriaku is the advisor for SIFE at ECSU.